Monetizing Assets for Revenue Stream

As a large building, we have a number of assets that we could be using to improve revenue. This first occurred to me while in the old jitney, when we owned instead of leased. It occurred to me that our bus had some prime local marketing potential, making the rounds during rush hour through a common transportation corridor.

The idea was simple – market the sides of the bus, using the wrap-around decal applications that you see on other cars and busses (which cover the windows as well). Everyone from local medical groups and hospitals to utilities and cable companies regularly pay for highly targeted mobile marketing like this. The decals are removable, and could be changed for different advertisers.

Our lease agreement probably does not allow for us to take advantage for this; but if we still owned, it could have earned the building many tens of thousands of dollars per year, enough to offer a reasonable revenue stream that could have advanced forward to Year Four. But nobody had the vision to see how we could have used it to make money, and that one opportunity is likely gone.

There are a number of other ways to make building assets work for us, the owners. I have two particularly inventive ideas that I would like to propose to the board as a board member; one not only provides an additional revenue stream, but could provide owners who opt-in a degree of immediate assessment relief.  

This will also prevent the specter of burdensome "fees for amenities" as occasionally suggested, which only robs the building of value at the expense of a short-term, and short-sighted, fix.

This re-imagining of the building for potential revenue streams is vital for offsetting potential Year Four expenses, and going forward, can become an important way the building can fund other regular rehabilitation projects, so that massive assessments are no longer an issue. This should be a priority for the Board - one which I would like to spearhead.